Last Updated: November 2025
At Sydney Dental Hub, your privacy, trust, and confidence are our top priorities.
We are committed to protecting your personal and health information — both online and in-clinic — in accordance with:
- The Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs)
- The Health Records and Information Privacy Act (NSW)
- The Australian Health Practitioner Regulation Agency (AHPRA) Guidelines
- The Australian Dental Association (ADA) Code of Ethics
1. Our Privacy Commitment
At Sydney Dental Hub, we respect your right to privacy and confidentiality. We take all reasonable steps to ensure your personal information is managed responsibly by:
- Using secure, encrypted systems to protect patient data.
- Complying with all privacy, legal, and professional obligations.
- Maintaining factual, evidence-based, and ethical website content.
- Avoiding any misleading or unverifiable claims in our communications.
- Using patient information only with informed, written consent.
- Being transparent about how we collect, use, and disclose information.
- Allowing you to access and correct your information at any time.
2. Information We Collect
We collect personal and health information to deliver safe and high-quality dental care.
Information may be collected through:
- Website forms (appointment bookings, contact forms, feedback).
- Patient intake and consent forms.
- Communication by phone, email, or in-person.
- Secure third-party booking or payment platforms.
Types of information we collect include:
- Personal identification: name, date of birth, contact details.
- Health information: medical and dental history, allergies, medications, and clinical notes.
- Financial information: billing details (credit card data is never stored).
- Digital data: anonymised website analytics and cookies for site performance insights.
3. Testimonials and Patient Images
At Sydney Dental Hub, we believe in honest and responsible communication.
We strictly follow AHPRA and ADA guidelines to ensure our online presence reflects ethical, evidence-based dental care.
Testimonials
While we appreciate patient feedback, we do not publish testimonials that discuss clinical outcomes, treatment results, or practitioner performance.
This means:
- We don’t post or quote reviews that talk about the success of a treatment.
- We may share feedback that highlights non-clinical aspects — such as staff friendliness, comfort, or clinic environment— provided it doesn’t mention outcomes.
- Patients are welcome to share experiences on independent review platforms (like Google Reviews), but we do not repost, link to, or comment on these reviews from our own website or social media.
This ensures our communications remain transparent, accurate, and compliant with AHPRA and ADA standards.
Before-and-After Images
We understand that images can help patients visualise treatment options, but these must always comply with strict professional advertising rules.
To remain fully compliant:
- We only use images of real Sydney Dental Hub patients who have given written, informed consent.
- We do not use stock, model, or edited photos to imply treatment results.
- Photos are taken with consistent lighting, positioning, and framing to ensure fairness.
- Each image includes a clear disclaimer:
“Results may vary between individuals. Any surgical or invasive procedure carries risks. Before proceeding, you should seek a second opinion from an appropriately qualified health practitioner.”
- “After” photos are never displayed more prominently than “before” photos.
- Clinical images are only used for educational or illustrative purposes — never for promotional claims.
4. Purpose of Collecting Information
Your information helps us provide exceptional, personalised dental care. We use your data to:
- Schedule appointments and manage clinical records.
- Deliver safe, accurate, and customised dental treatments.
- Process payments and issue receipts.
- Send reminders, follow-ups, and updates (only with your consent).
- Comply with legal, professional, and regulatory obligations.
- Conduct internal audits, staff training, or de-identified research to improve patient care.
5. Marketing and Opt-Out
From time to time, we may send you newsletters, educational materials, or information about special offers — but only with your explicit permission.
You may opt out of these communications at any time by contacting us directly.
6. Storage and Security
Your privacy is protected by strong digital and administrative safeguards, including:
- Secure, encrypted servers with restricted access.
- Regular backups and password-protected systems.
- Firewalls and cybersecurity monitoring.
- Secure disposal of outdated records following legal retention standards.
7. Disclosure of Information
We only disclose your information when necessary and lawful, including:
- To coordinate care with other healthcare professionals (e.g., specialists, laboratories).
- When required by law, such as under a subpoena or court order.
- To ensure the safety, rights, or wellbeing of patients and staff.
- Under confidentiality agreements during business transitions or audits.
We never sell, rent, or trade personal data to third parties.
8. Your Rights
You have the right to:
- Access your personal and health information.
- Request corrections to inaccurate data.
- Withdraw consent for marketing or image use.
- Lodge privacy complaints with our Privacy Officer or the Office of the Australian Information Commissioner (OAIC).
9. Cookies and Analytics
Our website uses cookies and analytics tools (e.g., Google Ads, Meta Ads) to enhance your browsing experience.
These tools do not collect personal identifiers. You can disable cookies anytime through your browser settings.
10. External Links
Our website may contain links to third-party websites.
Sydney Dental Hub is not responsible for their content or privacy practices.
We encourage you to review the privacy policies of any external sites you visit.
11. Online Professional Conduct
Our digital and social media communications comply with AHPRA and ADA regulations.
We only share factual, non-misleading content and avoid testimonials, exaggerated claims, or unverified statements about treatments or outcomes.
12. Complaints and Breach Handling
If you believe your privacy has been compromised, please contact our Privacy Officer at Sydney Dental Hub immediately.
If the issue remains unresolved, you may contact the OAIC or the Dental Board of Australia for further assistance.
13. Policy Updates
We may update this Privacy Policy periodically to reflect new regulations or technology.
The latest version will always be published on our website, with the “Last Updated” date clearly displayed.
